
I code, optimize & deliver experiences

Building seamless digital experiences through code, optimization, and innovation. Creative Web Developer & Tech Support Enthusiast, focused on seamlessly integrating backend functionality with engaging frontend designs. Skilled in Laravel, WordPress, and Shopify, with a passion for cloud technologies and automation.
ABOUT ME
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A passionate web developer and MSc Computer Science graduate based in the UK. I bridge creativity with performance—developing secure, responsive, and SEO-optimized websites using Laravel, WordPress, and modern tools.
My background spans freelance and agency-style work across multiple industries including education, immigration, and e-commerce. I thrive on making tech accessible, intuitive, and beautifully functional.
I'm on a mission to build digital solutions that just work. Currently expanding into DevOps and cloud technologies.
EXPERIENCE
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UK Residency / Web Developer
Jun 2021 - Feb 2024
I have been working as a Web Developer at UK Residency Group, where I led the development and optimization of business websites and internal systems. Over the past three years, I have engineered custom CRM systems using Laravel, significantly streamlining onboarding and operational workflows. I managed multiple CMS platforms like WordPress, Wix, and Shopify, handled complex domain and DNS configurations, and optimized website performance using tools like GTmetrix and Google PageSpeed Insights, improving load times and SEO visibility.
My technical skillset includes PHP, MySQL, HTML/CSS, Bootstrap, and REST APIs, along with experience in version control and collaboration using Git, Bitbucket, and Jira. I regularly supported 2nd line technical issues, performed SQL queries and data fixes, and maintained live infrastructure across platforms such as GoDaddy, IONOS, and Hostinger. With a strong focus on automation, I implemented smart forms with JotForm and began learning PowerShell for scripting and process improvements. I also collaborated closely with clients, conducted training sessions, and documented technical procedures to ensure long-term support and scalability.
PROJECTS
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Passport Planners
Developed a Laravel-based platform for immigration and business support services.

Backlinks App
Built a SEO backlinks management website focused on link building and ranking improvements.

Qaswa
Developed a custom WordPress e-commerce store for fashion products with full client-specific customization.

UK Residency Group
Created a SEO-optimized WordPress site focused on immigration and business consulting services.

Ashraf Boot House
Built and customized a WordPress e-commerce store for selling shoes and bags online.

Police Coffee
Redesigned and optimized a Shopify store, fixed major issues, and customized the loyalty rewards system.